Our Story | Malaysia Aviation Group's Journey & Vision

Learn about Malaysia Aviation Group's journey, vision, and diverse business portfolios in aviation and travel services.

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Our Story

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three focused business portfolios from Airline Business, Loyalty & Travel Services (LTS) and Aviation Services. Its current Airline Business portfolio that serves the global, domestic and segmented market comprises Malaysia Airlines – the national carrier of Malaysia, alongside Firefly – the regional airlines focused on serving communities across Malaysia, and Amal by Malaysia Airlines – the leading one-stop pilgrimage travel services centre. The Loyalty & Travel Services (LTS) business portfolio focuses on providing end-to-end travel services and loyalty programmes, complementing its established strength and expertise in the airline and aviation service businesses. It comprises Journify – the integrated one-stop travel and lifestyle digital platform, Enrich – the award-winning Travel & Lifestyle Loyalty Programme of Malaysia Airlines; and MHholidays – the tour operating arm for the Group. MAG also focuses on Aviation Services business such as maintenance, repair and overhaul (MRO), cargo, ground handling and training that houses MAB Engineering, MASkargo – one-stop cargo logistic and terminal operations service provider, AeroDarat Services – one-stop ground handling solution provider, MAB Academy – one-stop Aviation and Hospitality Centre of Excellence and MAG Culinary Solutions (MAGCS), which oversees and strengthens all F&B-related strategies, operations, and services across MAG.

Our Vision

To become Asia's Leading Travel and Aviation Services Group This vision is anchored on becoming a leading global travel group, focused on the delivery of highly customised, end-to-end travel solutions.

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Asia Malaysia is strategically located in Asia. Our commitment is to connect Asia Pacific within itself and to the world.

Leading We want to be known as leaders in providing best-in-class customised experiences and in creative/innovative solutions.

Travel We don't just sell seats. We sell end-to-end travel experiences to our customers from first to last mile.

Aviation Our business is diversified and leverages on Malaysia's strategic advantage to develop a regional aviation hub in MRO, cargo & logistics, ground solutions as well as aviation learning and development.

Services We deliver award-winning services and solutions reflecting Malaysian Hospitality across all cabins and hard products.

Group We are not just an airline. We are a portfolio of businesses that deliver and cater to different needs of our customers.